The work showcased below highlights Myntra’s energetic #BeUnskippable campaign, conceptualised and directed with a focus on playful repetition and visual surprise. The hero film was shot on a live location, where the protagonist—filmed against green screen appears in multiple outfits from the season’s collection,
creating a seamless loop video that resets effortlessly.

Separately, the product catalogue was captured using the Muramasa technique, shot across three static cameras and later stitched together to create a dynamic, stylised presentation of the range. Together, these two approaches brought depth, innovation, and a distinctive visual identity to the End of Reason Sale.