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The triangles represent the undying spirit every fan brings to the game, and crops of the BCCI logo on the right illustrate the merit and loyalty that the game demands.

#HarFanKiJersey | Interactive Jersey Reveal Microsite An immersive digital experience designed to turn fans into co-creators of the Indian T20 2022 jersey. The microsite invited fans across the country to en-roll by sharing their most unforgettable fan moment stories of belief, sacrifice, superstition, and pure love for the game. Each submitted story unlocked a single triangle on the jersey, slowly revealing the full design through collective participation. With every reveal, fans earned a symbolic stake in the jersey receiving a personalised ownership certificate for their unique triangle, giving them the pride of truly owning a part of the national colours. More than a launch, the platform became a living canvas of fan emotion transforming a product into a shared legacy that fans could flaunt, own, and celebrate as their own.

Indian T20 2022 Jersey Ad Film – #HarFanKiJersey
A cinematic celebration of India’s collective cricketing heartbeat, this film transforms the Indian T20 2022 jersey into a powerful symbol of identity, emotion, and belonging. Through striking visuals, rhythmic edits, and layered fan narratives, the campaign bridges streets to stadiums—capturing how every supporter, from every corner of the country, wears the game in their own way. #HarFanKiJersey is not just a jersey launch—it’s a cultural movement stitched in passion.

Indian Cricket T20 Jersey Launch Event (#HarFanKiJersey)

Orchestrated the launch event for the Indian cricket team's new T20 kit, employing an innovative, fan-centric marketing approach. The campaign utilised a digital platform for fans to share stories, which progressively unveiled the jersey design, culminating in a spectacular 3D holographic projection event in Mumbai. This strategy successfully fostered deep emotional connection and community engagement with billions of fans, generating widespread media coverage and setting a new benchmark for sports merchandise launches in India.

One Blue Jersey Kit

OTHER EXPLORATION

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